We had the chance to interview Rand Fishkin to question him some questions regarding search engine marketing.
Rand Fishkin is definitely the CEO and Co-Founding father of the web’s most favored SEO software provider: SEOmoz.
He co-authored The ability of SEO from O’Reilly Media, and has been written about in The Seattle Times, Newsweek, and PC World among other publications. Rand has keynoted conferences on search around the world.
“SEO is the active practice of optimizing a website by improving external and internal aspects in order to improve the traffic the website receives from search engines.” – SEOmoz SEO Guide
Rand, organic seo for small business explains the numerous strategies utilized to help a site rank better. Is it possible to summarize the most prevalent optimization tactics employed by top SEO firms today?
Rand: The raw listing of tactics is likely miles long and possesses hundreds of thousands of unique ideas. However, I can classify most techniques into one among just a couple of buckets:
Niche research – determining which keywords and key phrases are most worthwhile to target by examining the amount of search volume, the issue required to rank and the likely conversion rate of visitors with those keywords. Using metrics for each one of these, SEOs can help create a plan for specific targeting of terms worth earning rankings.
Keyword targeting and also on-page optimization – enhancing the quality and importance of content targeting specific keyphrases, including optimizing an individual experience, design, load speed, keyword use, meta data (titles descriptions), etc.
Site accessibility improvements – making certain the site’s information architecture and crawl-ability are optimal both for search engine listings and users (on a multitude of devices).
Link-building – discovering likely sources for external links and pursuing tactics to acquire them.
Social networking – growing the brand’s influence in social communities (Twitter, Facebook, LinkedIn, Google and also the many niche communities) as a way to improve social signals (Likes, 1s, Tweets, etc) and make a wider net for drawing in links, traffic and positive brand awareness/associations.
Vertical/universal search – creating and optimizing content for vertical search opportunities like local/maps, video, images, shopping, etc. This also includes new markup options like affordable seo services, schema, rich snippets as well as other annotations visible from the results.
Content marketing and scaling – Growing the depth, breadth, quality and focus of your site’s content so that you can attract searchers, influencers and sharers therefore you reach a dexlpky27 audience, attract a boost in traffic and generate greater quantities of leads.
Analytics – designing and implementing systems to measure key indicators of performance and track where/when opportunities exist or mistakes happen to be made.